The 2026 Outdoor Living Growth Report
What’s driving growth for outdoor living brands right now
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UK consumers are set to spend over £6.5bn on outdoor living – but how they discover and buy has changed.
Built from UK data and real campaign performance, this report shows:
- The buyer behaviour shifts shaping 2026
- High-intent trends and rising demand
- What’s working across Google, Meta and AI
- The creative and channels driving results
- What outdoor brands must do to stay competitive
Most outdoor living brands are still using outdated strategies. This report shows what’s changed.